OPPORTUNITY // “We spend nearly 90% of our time indoors where the air we breathe can contain up to 300 harmful particles that we cannot even see or smell. This effects our health and productivity.”
SOLUTION // Awair is a connected device solution that monitors the air you breathe at home or at the office and provides actionable tips for improving your environment. It measures five components in the air: Ambient temperature, relative humidity, carbon dioxide, dust particles, and VOC, which are toxic chemicals.
MY ROLE // As part of R/GA Accelerator, I worked with the Bitfinder team to help them simplify brand story, refine product solution based on consumer needs and UX design for mobile app.
OPPORTUNITY // "Most people turning 50 today can expect to live another 30-plus years. They are driven by a desire to reimagine their lives and explore the possibilities that lie ahead." - Emilio Pardo, AARP Executive Vice President. AARP presented us this insight to help redefine them as a company and become truly relevant to their audience in this new life stage.
SOLUTION // Life Reimagined is a platform and methodology co-developed by R/GA, SYP and AARP thought leaders in the areas of life and career coaching, psychology, personal development, health and entrepreneurship. It is a set of online and offline experiences that helps people find their purpose, reflect and make decisions in planning their next steps through a series of exercises, content and personal community.
MY ROLE // Creative Direction User Experience
OPPORTUNITY // In a climate of brands moving beyond advertising to provide tangible value to people, MasterCard asked for our help. They needed us to bridge the gap and focus on their future consumer, Millennials, using their love of music as a starting point. Our insight showed Millennials loved to share over social media and they defined themselves by the music they loved. But they had no intuitive way to capture their unique music taste and share it with their friends.
SOLUTION // A music app that makes anyone’s iTunes library social. Miyamo analyzes every track, from hip-hop to country, and generates a unique visual ID for each user. Then on Facebook, Miyamo IDs let people share, comment on, and discover new music. With each discovery, the ID and Facebook timeline reflect listeners’ current tastes.
IMPACT // MIYAMO quickly became Mexico’s #1 free music app and the 2nd most popular free app in the iTunes store. As a key component of Priceless Music, MIYAMO helped MasterCard advance its business in Mexico, including 270,000 new card signups from a single issuer, a tenfold increase in awareness of Priceless Music, and strong upward movement in Net Promoter Score and key brand health measures. Winner of 2013 Cannes Silver Mobile Lion and other industry awards.
MY ROLE // Creative Direction User Experience
OPPORTUNITY // Business travelers form a big portion of cross-border travelers. They want to make the most out of their travel but don't have the time to plan or know where to look. MasterCard gave us the opportunity to help them build a new, lasting relationship with valuable cross border travelers and to deliver on the promise of 'making Priceless personal' while ultimately driving incremental usage and revenue via cross-border transactions.
SOLUTION // Priceless Traveler lets you plan, organize, get location based recommendations seamlessly during all phases of your travel i.e. pre, during and post. It keeps all travel details in one spot and also provides MasterCard benefits like Travel Protection and Offers - so the well traveled can travel well.
MY ROLE // Experience Design Lead
OPPORTUNITY // MasterCard had a goal to become the leader in e-commerce payment by bringing solutions for consumers and merchants, resulting in greater market share and payment revenue growth. Our research showed that affluent online buyers intend to be cash-conservative and put online comparison, rating and review tools to work early in the shopping journey. They participate in social shopping, engage with brands on different channels - on their own terms. We also found that shopping receipt management creates anxiety and personal recommendations are not personal due to siloed shopping user data.
SOLUTION // MCIQ lets you track and manage your entire shopping universe in one place - manage your purchases, track your budget, maintain warranties and shop with smart recommendations for yourself and even for your friends. It works across all merchants, payment instruments, data points, online and offline. The more you shop, the smarter it gets.
MY ROLE // Experience Design Lead
Kim Possible World Showcase Adventure was an interactive game/scavenger hunt experience at Epcot. Guests use customized cellphones in the form of Kimmunicators to receive clues and directions of where to go in the World Showcase at Epcot to help Kim Possible and Ron Stoppable on their various missions in the different pavilions. Kim Possible World Showcase Adventure closed on May 17, 2012 to make way for Agent P's World Showcase Adventure, which held its' soft opening on June 15th in the same year.
MY ROLE // Experience Design
OPPORTUNITY // With the rise of Amazon's e-reader Kindle, Barnes & Noble wanted to leverage it's brick and mortar stores to establish itself as a destination for the purchase of wireless devices (powered by nook) and help fulfill Barnes & Noble's mission to bring digital reading to the masses. The challenge was to create an experience that will seamlessly help transition traditional Barnes & Noble consumers into digital reading.
SOLUTION // A 'nook' destination in Barnes & Noble retail stores that delivers on the promise of "We are for reading, we're for readers!". The experience includes assisted, self-service, discovery and kids areas for sale of nook e-readers, android devices powered by nook, accessories and digital content through touchscreens and displays.
MY ROLE // Creative Director User Experience
OPPORTUNITY // Position Nokia as a solution provider by increasing consumer retail engagement and driving in-store product and service activation.
SOLUTION // A Nokia retail experience launched in multiple countries around the world that inspired, educated and entertained - giving consumers a reason to return. Touchscreen kiosks helped consumers find the right Nokia device for them based on what they were into i.e. music, travel, work, books etc. They could compare phones, get Nokia app services and accessory recommendations.
MY ROLE // Experience Design Lead
